EXETER, NH â The KEY Collective, a nonprofit dedicated to expanding access to sports and other out-of-school activities for Seacoast-area youth, is proud to announce it has reached a new milestone: 40 Program Partners. Through its flagship #areuin? card program, The KEY Collective connects Kâ12 students from low-income families with a myriad of organizations that offer scholarships and discounts to sports, art programs, summer camps, and more - always without any red tape or social stigma